by Zion Chukwuma
September 10th 2025.

HONG KONG — Basketball legend LeBron James has spoken to Chinese state media as the NBA looks to mend ties with its most important market outside North America.

“Basketball is not just a sport. It’s a bridge that connects us, with love for the game flowing in our hearts,” James said in the People’s Daily newspaper Monday.James goes on to praise the growth of basketball in China, which he has visited 15 times.
“The basketball atmosphere in China has always been impressive,” he said. “There are many well-known players here, and a lot of outstanding young talents are emerging.”
Although basketball is tremendously popular in China, where 300 million play it, the NBA has faced obstacles in recent years that go well beyond the court.

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Zion Chukwuma

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