Kick (Kick.com) is an Australian-based video livestreaming platform launched in late 2022 to compete directly with Twitch and YouTube Live. It has gained notoriety for its "creator-first" financial model and more relaxed content moderation policies.
Key Features and Monetization
95/5 Revenue Split: Kick allows streamers to keep 95% of their subscription revenue, significantly higher than Twitch's 50/50 or YouTube's 70/30 splits.
Creator Incentive Program (KCIP): In 2025, Kick continues to offer a program that pays eligible streamers an hourly rate for their broadcasts, provided they meet specific engagement and consistency metrics.
Multistreaming Support: Unlike some competitors, Kick allows creators to broadcast to other platforms simultaneously without losing their affiliate status.
Low Monetization Barrier: Users can become a Kick Affiliate and start earning with as few as 75 followers and 5 total hours streamed.
Ownership and Controversies
Founders and Funding: The platform was co-founded by tech entrepreneurs Bijan Tehrani and Ed Craven, who also founded the crypto-gambling site Stake.com.
Gambling Focus: Kick has a dedicated, prominently featured gambling section, which critics argue is the platform's primary driver, as Stake.com is a major financial backer.
Content Moderation: The platform is often criticized for its lax moderation, leading to reports of toxic behavior, hate speech, and extreme content that is less permitted on other mainstream platforms.
High-Profile Deals: Kick has signed massive, sometimes non-exclusive contracts with major streamers like xQc (reportedly $100 million) and Adin Ross.
